A lot of people know me as the Master of YouTube Ads -- which is true haha - I eat sleep & breathe YouTube & I’ve been doing YouTube Ads for a long time.
But at the same time I’ve been working behind the scenes to completely revitalize our backend program to contain an entirely new OmniPresent Retargeting strategy!
I call it our OmniPresent Retargeting Machine!
Taking all the leads & traffic I get from YouTube Ads and running them through a carefully & intricately designed “deadly marketing funnel” specifically aimed to indoctrinate your ideal clients, get them to convert quicker & squeeze every drop of juice from leads coming in the door.
You see what you may not realize is whether you’re using YouTube Ads, Facebook Ads, or even both. You’re likely leaving dozens or even hundreds of clients on the table by not running your own “OmniPresent Retargeting Machine”
For instance, on YouTube Ads alone we have over 7 different retargeting campaigns running, all with their own unique purpose, designed to indoctrinate our ideal clients.
Here's just a taste:
- YouTube In-Stream Retargeting Ads (5 Different Video Types x 3 Targeting Strategies)
- YouTube Discovery Ads (MASSIVE Indoctrination) - 3 Types
- Google Display Ads
- Google Discovery Ads
- Google Search Ads - Exact Match & RLSA
- AdRoll Retargeting - ridiculous impressions everywhere
- Facebook Retargeting Ads - 3 Different Styles
- Facebook Group & ManyChat Retargeting - Highly Effective
- LinkedIn Retargeting Ads
- LinkedIn Message Ads (these are crazy effective)
… And many more (seriously) …
I’ve realized for success Retargeting Ads you need 3 Main Elements:
- CTAs (Push to Take Action)
- Proof (Testimonials)
- Value (Content & Videos to paint you as the expert)
When you get all of these platforms to work together, with the Right Content at the Right Time in front of The Right Prospects → You Win. Full Stop.