Over the past month I read Simon Sinek’s book “The Infinite Game”
I resonated strongly with the message of the book that the goal of businesses playing an Infinite Game is to Keep Playing the Game -- not merely to “Win” - because to recognize you can win is to also recognize you can lose.
Without knowing it I’ve had an Infinite Mindset when it comes to business.
I see my business as a growing organism -- one that needs to be nourished, enriched, well taken care of & one who’s continued growth & success I would like to see as Infinite.
Even though I already had some of these ideas myself -- the book open my mind to the understanding that I needed to think big picture -- what is AdOutreach? How can AdOutreach last forever?
If you read my Vision statement above you’ll notice a piece of this thinking in play. Notice nowhere in our mission statement is the words “YouTube Ads” even though that is at the core of what I do right now.
Why would I, who arguably is one of the best in the world at YouTube Ads (especially for Coaches, Consultants & Courses) leave out YouTube Ads from our Core Vision?
It’s because the platform itself is irrelevant.
After deep thinking I realized what I truly am gifted at…