Another reason why YouTube is a key ad platform is due to what I call “The Learner’s Mindset.”
Let me explain.
On Facebook, the truth is that the majority of users are not on there with the intent to buy anything. They’re often on there to scroll, check up on friends and what’s going on in the world. So when ads are placed in front of them, most aren’t in a state to act on anything.
They might click on your ad to read what it’s about or find out more, but unless they’re already in a state to buy, the chances of converting them into a sale are small.
Now if we compare this to YouTube, visitors are already in what I call the “learner’s mindset”. This means that they’re on YouTube with the agenda to learn more about something.
Let’s take “Real Estate Investing” for example.
If someone wants to get into this field, then chances are high that at some point, they’re going to look up videos about real estate investing and how to get started.
Now let’s say you’re a Real Estate Investing coach. You can then use YouTube Ads to showcase a video on how Real Estate Investing works and position a strategy call with you.
Since this prospect is already actively looking for a solution, they are significantly more likely to book that call and become a client!
This is a powerful piece of YouTube Ads that is unparalleled in the world of marketing.