I’m going to get real with you for a second because this lesson is dear to my heart.
I like to believe I’m a humble person. I don’t flaunt my wealth around or brag about my success.
However... I slowly succumbed to hubris -- the silly thought that I will always hit records.
It didn’t necessarily come from some overinflated sense of self...instead, it came from what my experience has been for all of 2020, constantly hitting record after record.
Since January we scaled from $200-250k/mo to $890k in October.
And I would never say that this was easy. There were a lot of lessons & mistakes I’ve learned along the way (see my past monthly recaps for these)
But with each new month, a new record followed… and it blinded me to reality.
It blinded me so much that when the first week of November started off painfully slow... I freaked out for a second.
Because after that slow week, it became clear that I was not going to hit the $1 Million month… something I thought would be simple given what we’ve done in the past.
This caused me to worry about things I shouldn’t have, and run into a classic mistake that most entrepreneurs make. In other words...
I started focusing on the SCOREBOARD instead of playing my best game.
As a result, I lost sight of the forest through the trees. I began to let the little things ruin my day instead of focusing on the overall vision.
I let this affect me for about a week -- and honestly, it affected my happiness, my sense of worth & had a negative impact on the business for about a week.
UNTIL I reflected, assessed where I was, and REMEMBERED my mantra:
In business & marketing, you either succeed or learn lessons for future success. The only failure is the failure to learn.
So, as I reflect on the past... what should I have done instead?
The answer is, and what will always be...
Focus on playing my best game.
Now here’s the thing... Even though I didn’t hit a record month, I wouldn’t trade learning this lesson.
Because it gives more meaning to the month when everything does line up & we hit records.
Plus, when I step back to put things in perspective… we STILL had our 3rd best month ever!
I’d say that November was a WIN.
(That’s the Always Win Mindset.)