This is a very special Monthly Recap because we just crossed a major milestone! AdOutreach had its first $1 Million+ Month - $1,085,726 in booked revenue to be exact!
As has become a bit of a tradition, I wanted to take you behind the curtain into the wins and learning lessons I had from March & everything I’m carrying with me into the months ahead!
You may already know that one of my biggest Mantras is:
The Marketer’s Mindset
This is the concept that everything you do in business (same as in marketing) is a series of “tests” where you either succeed or learn what doesn’t work.
In both outcomes, you’re learning - what does & doesn’t work, that way you can double down on what does work while eliminating what doesn’t.
This is a concept that has existed for centuries in the world of marketing - but is equally as powerful when applied to business in general.
When you approach business with a marketer’s mindset you’ll find yourself innovating more, discovering things that work incredibly well (while being aware enough to double down on them) while simultaneously nimbly navigating what others may describe as “failures” but you instead see them as “learning lessons” an equally as important piece of information that steers your ship in the right direction.
When people ask me how I hit so many milestones & records - I believe far too many of them assume that I just knew *exactly* what would work from the beginning.
The same way someone who hasn’t practiced the art of marketing may assume marketers predict winning campaigns every time…
The reality is that in both marketing and business there are certainly ‘educated guesses’ as to what will & won’t work - but that has to be backed up by the success or learning lesson based on the outcome of each new innovation or test.
Then it is all about doubling down on the innovations that succeed
While eliminating with a strong stroke the things that do not succeed & learning from them.
So now when people ask me:
“What’s the most important thing to hit XYZ milestone.”
I don’t answer with strategies or tactics - because that will depend on the business.