⬇︎ Book Your Strategy Call ⬇︎
Book Your YouTube Ads Strategy Call ➜
AdOutreach June 2020 Recap
This is going to sound like bragging!
Written By Aleric Heck | CEO of AdOutreach
We set a goal of 500,000 USD in June... and absolutely blasted through our subsequent stretch goals of 550,000, 600,000, and 650,000 USD.
We couldn't make goals as fast as we could hit them!
So I'm taking some time to reflect on what an incredible month we had, and how we're going to use that momentum to hit our next goal of $1m+ / month by EOY.
First:
Normalizing & Compounding Momentum
We started the month coming off the back of another record the previous month in May…
But instead of taking (too much) time to celebrate, we knew that we needed to NORMALIZE that success.
If 450,000 USD is the "new normal," that gives us room to move PAST the new normal.
In other words…
If we got too caught up in celebrating 450,000 as an achievement…
We would never be in the right mindset to hit our next goals.
Does that make sense?
Second:
Doubling down on bringing in top 1% talent
Before I hired a Marketing Content Coordinator this month, I honestly didn't know if I had enough work for someone to fill that roll.
Turns out there’s TOO many things I have her doing!
It's funny how adding a crucial team member opens up all new avenues and possibilities.
She implemented an AMA format that made us at least $50-80k in trackable sales -- mostly from a FB Group AMA + Specialist power combo approach.
Furthermore:
This month I really got clarity on what roll my Head of Operations is able to fulfill.
They are THE frontline of our operational success…
AKA keeping everything from crashing & burning…
And they’re the one who can execute and create Standard Operating Procedures around our overarching vision.
Fully trusting my Head of Operations & working closely with her has allowed me to operate at a higher level while KNOWING that the team continuously executes the way they should.
Bottom line:
If you have a feeling you need someone for a role, and you find a great person -- HIRE THEM! It's worth it!
Third:
I became even more of a CEO
This month I have dedicated a significant amount of time to "Higher Level Thinking"
My mentors have instilled in me the importance of acting in my role as a CEO & looking at the big picture.
The book they recommended to me -- "The Road Less Stupid" -- has had a dramatic impact on how I run my business.
(pick it up btw).
Just taking time to ask questions & just THINK has helped me reach greater levels quicker than ever before.
Stepping out of the weeds and focusing on the big picture.
That's how you steer the ship of a company that hits big goals.
Plus, when I did that…
It opened up space for me to TEACH my TEAM how to think.
I had my executive team also read "The Road Less Stupid" & I could instantly see the impact it has had on their own decision making.
Just hearing them use the phrase "high level" has been great.
And having them understand the big picture & make decisions for themselves has been amazing to lead & see.
Finally, and perhaps most importantly...
Marketing is everything... Spend More to Make More
I hope you found my lessons valueable!
I hope you found my learning lessons valuable!
Big things are coming this month, this year & in the years ahead! 🚀
- Aleric Heck
P.S. Are you ready to scale your business with YouTube Ads?
If so, we’re ready to help you! Just give us a call. ⬇︎
OUR MISSION
We are committed to empowering every entrepreneur & business owner to share their unique talents, ideas & solutions with the world by reaching their ideal clients through value-driven video marketing.
AdOutreach - Copyright 2021 - All Rights Reserved
This site is not a part of the YouTube, Google or Facebook website; Google Inc or Facebook Inc. Additionally, This site is NOT endorsed by YouTube, Google or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc.
In the nature of transparency and authenticity, we do make a special offer at the end of the call only if you'd like help actually implementing these video ad tactics and strategies. Is it required? Absolutely not. Will you receive value & insight even if you don't want to work together? 100% yes. Some people will take this strategy call, implement it by themselves, and see breakthrough. Some people will see what's possible, and know that working together is just what they need to get results even faster. It's completely up to you but we hope that you'll at least participate in the free strategy call, gain value and let us know what you think!
DISCLAIMER: The sales figures and results discussed on this page and our call are our personal results and in some cases the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who watches “how to” information webinars or books calls get little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PARTICIPATE IN THIS CALL.