AdOutreach January 2021 Recap

We had another record-breaking month - $939,191 revenue!

Written By Aleric Heck | CEO of AdOutreach

AdOutreach January 2021 Recap

We had another record-breaking month - $939,191 revenue!

Written By Aleric Heck | CEO of AdOutreach

We had another record-breaking month in January - $939,191 in revenue to start the year off right! And pave the way for our first $1 million dollar month! 🚀

As is tradition now, I want to share all of my wins & learning lessons from January! I hope you find these valuable for your business as well! 😁

Win:
I shared the vision & rallied the team for an incredible 2021!

Win:
I shared the vision & rallied the team for an incredible 2021!

One of my favorite things I get to do as CEO is lead & inspire my team! I’ve genuinely always loved sharing the vision that I have for success & inspiring those around me to make that vision a reality!

That’s exactly what I do at all of our Quarterly “All-Hands” Team Meetings! And this one was our biggest “All-Hands” meeting yet -- with 35 AdOutrach Dream Team Members!

We kicked off 2021 with some big team goals:

- $20 Million Revenue
- $3 Million/mo Revenue by Dec. 2021
- $1 Million/mo PROFIT

I got our team aligned on our mission of helping thousands of businesses fully leverage the best advertising platform right now - YouTube Ads!

And I painted the picture of what we’re all working towards long-term as a team!

Win:
We applied everything we learned in 2020

Win:
We applied everything we learned in 2020

One of the big things I wanted to make sure we did going into 2021, is to actually continue to apply all of the learning lessons that I gained from 2020 to the new year!

It goes back to one of my favorite mantra’s "You either success or LEARN how to succeed the next time" - but the trick to this mantra is that you actually put into practice everything you learn & keep practicing it!

That way the more you learn, the more you keep stacking what you learn works best. This creates massive upward momentum as you stack lessons on top of each other leading to more & more success!

^^ This is the Secret to Momentum Stacking & Rapid Successful Growth ^^

Lesson:
We were reminded that there is a ramp-up period in January
(lean into this, instead of fighting it).

Lesson:
We were reminded that there is a ramp-up period in January
(lean into this, instead of fighting it).

One learning lesson we had in January is that there are macro-trends & ramp-up periods. 

We mapped out exactly what we needed to do in order to hit our first $1 Million Month, but we just didn’t get the initial traction as quickly as we wanted right out the gate after New Years’.

And honestly, it makes sense: The macro trend is that everyone is ramping up their business the first week of the month. This isn’t an excuse, but more so an understanding that you can absolutely succeed despite macro trends, but there is a big difference between sailing into & with the wind.

That being said, we heavily capitalized on January’s ramp-up in the later weeks & saw record-breaking days & weeks in the latter half of January! -- Riding with the “Macro Winds of Momentum” at our sails!

And as a result... we ended up with a Record-Breaking Month: $939,191 Revenue! 🥳️

A perfect bouncing board for our first $1 Million Month! 

Win:
We launched our YouTube Advertising Masterclass 🎉 
(Finally, haha)

Win:
We launched our YouTube Advertising Masterclass 🎉 (Finally, haha)

After 3+ months in the making, in January I finally launched the brand new…

YouTube Advertising MasterClass! 🚀

This is my new $47 Front-End Product on YouTube Ads! It’s set up as a 3-hour long masterclass that covers my entire YouTube Advertising strategy to take Coaching, Consulting & Course businesses to 7 or 8+ Figures using YouTube Ads!

When I first posted in my Facebook group & personal wall with the ability to get “Early Access” to the masterclass, we sold over 250+ copies in just a week & a half! That’s before even launching ads or doing an email launch!

And the feedback on the masterclass & results has been incredible! I set it up to over-deliver & pull back the curtain on the strategy I used to scale to 8 figures with YouTube Ads & even touched on our “OmniPresent Retargeting” strategies as a bonus!

Creating such a value-packed masterclass led to a strong booking rate for strategy calls and has resulted in numerous full program clients already!

I just recorded a few dozen new cold, warm & hot ads for the masterclass which we just launched on YouTube...and the results are already incredible! (I’ll share more details in my next monthly recap - but let’s just say this is a game-changer😉)

Win:
Cracked the Code for Front-End Products with a Seamless Transition to High Ticket call

Win:
Cracked the Code for Front-End Products with a Seamless Transition to High Ticket call

I did a lot of high-level thinking on how I wanted to set up my front end products.

Because the concern is always that you don’t want to accidentally slow down the path for front end buyers to become full clients -- and that’s something I’ve seen happen in the marketplace if people aren’t careful.

But after some deep thinking - I CRACKED the code!

The big problem most people face when creating front end products is they essentially create a “mini-course” with no definable start & end, as well as no clear Call-To-Action to take the next step -- booking a strategy call.

The problem is this method heavily over-relies on the specialists to do ALL the work on converting these buyers into sets/calls. And many buyers will get ‘stuck’ consuming the course content with no definitive next step.

How can you fix this problem?

With a paid masterclass!

I created a 3-hour long, value-packed masterclass that truly over-delivers & mapped out my entire YouTube Ads Strategy. Plus, a bonus of revealing my OmniPresent Retargeting Strategy!

But after all that value, what happens at the 2-hour 50-minute mark?

I start talking about the next step: Booking a strategy call with our team for hands-on help, applying everything they just learned & mapping out what it looks like for their business!

Essentially, turning this masterclass into a value-packed paid, long-form Webinar! With a clear Call to Action to take the next step!

So, now we’re discovering that many masterclass buyers are booking calls directly in addition to our specialists booking many calls as well from calling & reaching out to buyers directly!

I feel structuring the front-end product as a paid masterclass is the SECRET to creating an incredibly high-converting front end product that leads to the absolute highest number of booked calls & full clients!

So far the results are incredible & I’ll continue to share the updates in these recap posts!

(P.S. If you want to see what the masterclass is all about, you can check it out here: https://www.adoutreach.com/youtube-video-ads-masterclass)

Win:
Our Dream Team Grew To Over 35+ Team Members!

Win:
Our Dream Team Grew To Over 35+ Team Members!

Wow! It’s absolutely amazing how much we’ve grown as a team!

We now have over 35 AdOutreach Dream Team members working together to help our clients succeed at the highest levels with their YouTube Ads!

By having such a large, specialized & incredible team, we’re able to serve our clients at a whole new level. As well as really ensure that we live up to our standards of providing the absolute best client success & results - living up to the reputation we’ve earned! 

And we’re not stopping here, we have 3 more active roles we’re hiring for right now!

Win:
I got Clear on my Medium-Term Goals - $1 Billion Business 
(In the next 5-10 years)

Win:
I got Clear on my Medium-Term Goals - $1 Billion Business 
(In the next 5-10 years)

Going along with our expansive growth, innovation & dream team growing - is my medium & long-term goals!

I’ve done a lot of reflecting & thinking in 2021. So far, what I keep coming back to is ensuring that I live up to my full potential & work towards what I know my team & I can achieve!

I have a clear vision of building my collection of businesses to over $1 Billion & I have a clear path & plan to get there over the next 5-10 years.

But it’s not just about getting clear on my goals -- it’s also about sharing that vision with my team & getting us all on the same page to make that vision a reality!

So I’ve been working with my team to inspire them with everything I know our team has the capability of achieving & becoming in the coming years!

Win:
In the Month Ahead -  I'm Moving to a New City & Building out a 5,000+ Sq Ft "Dream Team HQ"

Win:
In the Month Ahead -  I'm Moving to a New City & Building out a 5,000+ Sq Ft "Dream Team HQ"

In the month ahead, I’m moving to a brand new city, finalizing the plans on building a 5,000+ sq ft AdOutreach Dream Team HQ! Plus, we’re going to hit our first $1 Million Month, if not this month then definitely the next (although we’re going for it now!)

There are so many incredible things that I am so excited about!

And that leads me to one final thing I learned in January - to focus on what EXCITES me!

Excitement = Achievement

As entrepreneurs, when you can focus on something that excites & energizes you, the results are just incredible. Because that excitement & energy has a compounding effect that allows you to achieve everything you’re excited about achieving!

January was a great way to start 2021 & I know that this is going to be an absolutely incredible year! 😁 🚀
I hope you found my learning lessons valuable! 

Big things are coming this month, this year & in the years ahead! 🚀

- Aleric Heck

P.S. Are you ready to scale your business with YouTube Ads? 

If so, we’re ready to help you! Just give us a call. ⬇︎
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