I did a lot of high-level thinking on how I wanted to set up my front end products.
Because the concern is always that you don’t want to accidentally slow down the path for front end buyers to become full clients -- and that’s something I’ve seen happen in the marketplace if people aren’t careful.
But after some deep thinking - I CRACKED the code!
The big problem most people face when creating front end products is they essentially create a “mini-course” with no definable start & end, as well as no clear Call-To-Action to take the next step -- booking a strategy call.
The problem is this method heavily over-relies on the specialists to do ALL the work on converting these buyers into sets/calls. And many buyers will get ‘stuck’ consuming the course content with no definitive next step.
How can you fix this problem?
With a paid masterclass!
I created a 3-hour long, value-packed masterclass that truly over-delivers & mapped out my entire YouTube Ads Strategy. Plus, a bonus of revealing my OmniPresent Retargeting Strategy!
But after all that value, what happens at the 2-hour 50-minute mark?
I start talking about the next step: Booking a strategy call with our team for hands-on help, applying everything they just learned & mapping out what it looks like for their business!
Essentially, turning this masterclass into a value-packed paid, long-form Webinar! With a clear Call to Action to take the next step!
So, now we’re discovering that many masterclass buyers are booking calls directly in addition to our specialists booking many calls as well from calling & reaching out to buyers directly!
I feel structuring the front-end product as a paid masterclass is the SECRET to creating an incredibly high-converting front end product that leads to the absolute highest number of booked calls & full clients!
So far the results are incredible & I’ll continue to share the updates in these recap posts!