First, let me start with some advice I gave to one of our Inner Circle clients on a Hot Seat call we had last week. She asked about a month she just had that didn’t quite live up to the expectations she had after hitting several records in a row & I could tell she was looking for clarity on the month she had in February.

I told her a lesson I’ve carried ever since we had our own ‘down month’ back in November of 2020 (I recommend reading that recap if you haven’t yet.):

"A month is what you make it. Very successful months where you don't know why it was successful... isn't actually a successful month because you can't replicate it. It’s the same thing with a month that doesn't turn out as good. If you don't know why it didn't turn out well, then yes that's a bad month."

This all comes back to the concept I’ve shared in these recaps before:

"The Marketer's Mindset" (which is actually the topic for my upcoming TED Talk)

Where in Business, same as in Marketing, you’re constantly testing new things (whether they be marketing tests, new offers or products, where to focus your time, business strategies, etc.), and from those tests, you see one of two things: 

The first is success, from which you scale up & learn how to repeat that success. OR the tests produce negative results - where you can use what you LEARN from that result in order to get closer to success the next time you test.

And this goes both ways -- you need to learn what makes a test (or a month) successful just as much as you need to know what makes a down month less successful.

That way you can use that knowledge to keep adding to your success while eliminating the things that drag you down.

Virtually every successful marketer I know behaves with this mindset -- testing new campaigns or ads, scaling those that work & learning from those that do not. Repeating this process again & again until what you’re left with is the highest converting campaigns!

But what many do not know is that this exact same principle can be applied to business as well!

Visualize your business as a wooden platform that starts on the ground. On that platform, you have a series of boxes that contain either balloons that will attach to the platform pulling it upwards (which is your goal) or weights that will attempt to drag the platform down (away from the goal).

Maybe you have a theory about which boxes contain what, but you don’t know for sure until you test them. You’re opening boxes and all of a sudden you see balloons (of many different sizes) start to attach themselves to your platform pulling it upwards towards your goal. But soon some of those boxes start to produce weights (of different sizes), attaching themselves to the bottom of your platform threatening to pull it down.

You notice that you have a set of scissors you can use to cut the cords attaching to the balloons or weights. But what ropes do you cut? Well simple enough - you need to look at what each individual test is doing -- is this a balloon for your platform or is it a weight?

Then you use the knowledge of what happened after you open each box to cut the cords holding the weights & keep the ones with the balloons. As you do this your platform lifts higher & higher.

Soon enough you start to notice a pattern, which boxes are more likely to have balloons & which are more likely to have weights. Because you’re not only learning based on what happens, but you soon start to be able to predict with a degree of certainty what likely will happen based on everything you’ve learned.

You repeat this process, opening boxes you feel with a degree of certainty will have a balloon, and when you do open one with a weight you know to immediately cut it off. Then you take a mental note of what that box looked like to try and avoid similar ones in the future. 

Your platform now has hundreds of balloons of all shapes and sizes and climbs higher & higher - propelling you to new heights & success!

I hope you enjoyed that lighthearted & visual example, but this is a simplified version of what you do in your business every day, whether you realize it or not!

You’re constantly testing new things to see what works, then cutting what doesn’t & scaling what does. As you gain more knowledge, you start being able to predict with a degree of accuracy what is likely to happen with each new test -- backing that up with what does happen.

When you perfect this Marketer’s Mindset, you have a total shift in how you approach ideas, strategies & tests in your business -- propelling you to new heights!

This is a perfect transition into some of my biggest Learning Lessons & Wins for February:

In the nature of transparency and authenticity, we do make a special offer at the end only if you'd like help actually implementing these video ad tactics and strategies. Is it required? Absolutely not. Will you receive value & insight even if you don't want to speak together? 100% yes. Some people will take this training, implement it by themselves, and see breakthrough. Some people will see what's possible, and know that working together is just what they need to get results even faster. It's completely up to you but we hope that you'll at least participate in the free training, use it, and let us know what you think!

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DISCLAIMER: The sales figures and results discussed in this training are our personal results and in some cases the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who watches “how to” information webinars get little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT ATTEND THIS TRAINING.