One of the biggest lessons I took away from 2020 was learned in November, which was a big ‘learning’ month for us (if you missed my last recap email, I highly recommend giving it a read).
November taught us a lot of valuable lessons - that quite literally were worth their weight in gold -- and played a big part in hitting a new all-time monthly record in December.
In November we got so consumed with the scoreboard that we forgot to focus on playing our best game...so when our numbers dipped a bit due to the Election & Thanksgiving, we became reactive instead of proactive - causing us to see further negative effects.
But because I am a big believer in the mantra “You either WIN or You Learn” and that the “Only major failure is to either give up or fail to learn” - I looked at what I could learn from my mistakes in November & apply them to not only December but also for months & years to come!
And that is exactly what I did.
At our team meetings, I stressed the importance of playing our “Best Game” and letting the scoreboard take care of itself. Focusing on the PROCESS and not the end result.
- Our Sales Team focused on showing up 100% to advise & serve on every call - helping each potential client make the best decision for their business.
- Our Marketing Team focused on being the best & constantly improving - so they can improve every day & ultimately exceed our targets when it all gets tallied.
- Our Operations Team focused on improving each individual process & SOP to be the best they can be - optimizing our overall efficiency into bite-sized tasks that can be done to perfection
- Our Client Success Team focused on serving all of our clients individually & building out new calls, trainings, systems & resources to help our clients play their own “Best Games”
By having all of our team members focus on showing up 110% and giving their all to their responsibilities, tasks & calls - it allowed AdOutreach to rise to that same level of excellence each of us individually achieve.
This is our ultimate goal - to have every team member motivated & excited to show up 110% for our clients, our team & themselves -- that way as a collective, we are performing at the peak of our abilities together to help our clients & our team achieve our goals!
This is exactly what we did in December. Instead of focusing on the fact that the holidays would have an impact, and obsessing with our revenue numbers...we locked in on the fundamentals.
We focused on showing up 110% in all that we did, all of us playing the best game possible, and that translated into a new monthly revenue record ($925k) in December, despite the increase in competition from Q4!
By focusing on playing our best game -- we naturally hit our targets for the month.