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3 Tips for Creating a High-Converting 
YouTube Ad Strategy That Really Works
By Aleric Heck
January 4, 2020
As more advertisers continue to look beyond Facebook and onto other advertising platforms, YouTube Ads are quickly becoming the #1 alternative.

With the power of video marketing on YouTube, you can target high-quality prospects who are more primed to buy from you than on any other platform. When executed properly, this powerful combination results in a rate of return that often far surpasses Facebook.

(And much less complicated to set up as well.)

However, even as the platform continues to grow in popularity, knowing exactly how to put together winning ad campaigns is critical. This alone will spell the difference between netting 4-5x returns or losing money on your ad budget.

So in order to make sure your ad campaigns are set up to win, let me share with you 3 tips for creating a YouTube Ad strategy that really works.

Here are 3 tips for creating a YouTube Ad strategy that really works:

Tip #1 - Ditch the Fancy & Embrace Simplicity

If you’ve been on YouTube for any amount of time now, you’ve likely seen ads with fancy graphics, transitions, intros, and so on. So it’s very easy to be under the impression that in order to make YouTube Ads work, you’ll have to drop $50,000 on a fancy production company.

In fact, at AdOutreach, this the #1 concern we run into when consulting businesses on YouTube Ads. Well, there’s good news: You do not have to be Steve Spielberg in order to create great video ads! You also don’t need the latest Canon camera model either. All you need is a smartphone that has the ability to record in 1080p, that’s it.
One misconception about video ads is that you need a fancy presentation to get leads, book clients, and generate sales. While the fancy graphics look cool, it’s important to remember that a large part of YouTube’s traffic is people ultimately searching for a solution to their problem. As long as you provide the solution they’re looking for in your ad campaigns, the fancy stuff can wait.

Tip #2: Have A Clear, Defined Offer

Because YouTube is filled with people who are actively looking for solutions to their problems, this gives you a primer opportunity to position your offer to them while they’re in a very “warm” state. However, at this critical step, you now have an important question to answer:

“How can I deliver more value in my ad than the video my prospect is about to watch?”

The reason is that your ad is the only thing that sits between your prospect and the answers they might receive after that ad. As a result, it’s critical that you position yourself as the authority on the solution your prospect is looking for.

And by far the easiest way to do this is with a clear, defined offer.

So let’s say you were a fitness coach and you specialize in helping people get six-pack abs. You then create ad campaigns that target people searching for “how to get six-pack abs”. However, in your ad, you don’t clearly state early on how you help people get abs. You mostly talk about fitness, and you don’t get into your offer for several minutes.

How likely is that prospect to skip your ad? Very likely!

Now imagine you created an offer instead that clearly told the prospect early on why you have the ultimate solution to a six-pack, and you can reveal that two of them in the next 30 seconds or less. Is the prospect now much more likely to check you out? Absolutely!

Because YouTube gives it’s users the ability to skip ads very easily, it’s vital to have a clearly defined offer you can use to capture attention very quickly.

Tip #3: Experience Matters

Even while the tips above will get you on the fast track to creating YouTube Ad campaigns that convert, the reality is that this is just the beginning. There are several more aspects to the platform like targeting, ad placement, & creative setup that play a critical role in the success of video ad campaigns.

This is why I truly believe that the most important, profitable step any business can take when considering YouTube Ads is to work with a company that specializes in the platform. At AdOutreach, to date, we’ve helped thousands of clients generate tens of millions in sales across a variety of niches.

We do this by taking a comprehensive approach to YouTube Ads. This means we don’t just help you create video, we also do the little things like partner you with our in house copywriters to create scripts that sell your offer like hotcakes. In addition, we show you proprietary targeting strategies (like our OmniPresent ™ Strategy) that allow you to retarget your hottest prospects until they cave in and take the action you want.

This combination allows us to produce industry-leading ROI’s for any ad budget.

So now that you have incredible insight into how to create a YouTube Ad strategy that works...why stop there?

After analyzing hundreds of YouTube Ad accounts across a variety of niches… I’m here to tell you if you’ve relied just on Facebook ads to scale your business... you’re missing out!


Until next time!


-Aleric

Join the YouTube Ads for Entrepreneurs Facebook Group: https://www.facebook.com/groups/advancedyoutubeads

YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply

See More YouTube Ad Results: https://www.adoutreach.com/tank


OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read More blog posts to learn how you can use YouTube Video Ads to scale your business!

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